When making any financial decision, you should perform your own due diligence checks, apply your own discretion and consult your competent advisors. It does not constitute, and should not be read as, any recommendation or advice to take any action whatsoever, including to make any investment or buy any product. Important Disclaimers The content provided on the website includes general news and publications, our personal analysis and opinions, and contents provided by third parties, which are intended for educational and research purposes only. Repole has an excellent business partnership with Coke, with some of his other companies, including Vitaminwater, Smartwater and Energy Brands, all owned by Coca-Cola. Bodyarmor is currently the second-largest energy drink manufacturer in the United States and generated more than $1.4 billion last year.īodyarmor co-founder Mike Repole will continue to collaborate on the company’s still beverages portfolio. Bodyarmor will join Coca-Cola’s existing energy drink Powerade to battle PepsiCo for supremacy in the sector. Pepsi remains the market leader, with 70% control of the market. Coca-Cola even indicated its intentions in a pre-acquisition filing with the Federal Trade Commission.īy acquiring Bodyarmor, Coca-Cola looks to challenge Pepsi in the energy drink sector.
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Basketball legend Kobe Bryant was the biggest shareholder in Bodyarmor, and his estate is slated to receive $400 million from the company’s sale to Coca-Cola.Ĭoca-Cola’s acquisition of Bodyarmor doesn’t come as a surprise as the company admitted earlier this year that it is planning to take full control of the energy drink manufacturer. Coca-Cola first took control of 15% of Bodyarmor in 2018, becoming the company’s biggest shareholder at the time.
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